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Once Upon a Time Il Tordo Matto: a shop with its own voice.

A butcher's shop in Zagarolo, named after their first film, with an identity that was already powerful on paper. The job was bringing it online without watering it down.

The site is tordomatto.it: everything below can be verified by visiting it.

An opening you do not forget

The first thing you see is the meat, filmed the way you film a product you are proud of: the opening is a frame sequence that moves under your fingers, built to stay fluid on a mid-range phone. It is not a video that plays by itself: you drive it by scrolling.

The four stops of the tordomatto.it opening

Mauro racconta: the butcher as a voice

The most loved section is not about cuts of meat: it is Mauro racconta, the series where the butcher walks around Zagarolo telling the story of the town. The site is not a price list: it is where the shop speaks with its own voice, updated from the console like a blog.

The Mauro Racconta page on tordomatto.it
The Mauro Racconta page on tordomatto.it

Events outside the shop

Il Tordo Matto does not only stand at the counter: it brings the grill to events and fairs. For those outings we build dedicated campaign sites, linked to the main one and tracked, so every event tells how many people it brought.

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