Legal

Cookie Policy.

Last updated: August 2026

This page explains which cookies and tracking tools the website www.guaca.media uses, what they are for, and how you manage your consent. It should be read together with the privacy policy.

1. What are cookies

Cookies are small files that a website saves on your device to make it work, remember your choices, or collect statistics. Some are our own (first-party), others come from external services (third-party), such as the Meta pixel.

2. Which cookies we use

Technical / necessary: they make the site work and remember your consent preferences. They do not require consent.

Analytics: our proprietary analytics, with aggregated data.

Profiling and marketing: the Meta Pixel, to measure conversions (leads from the site) and show you ads on Facebook and Instagram. They are activated only with your consent.

Profiling and marketing (ChatGPT): the same category includes the ChatGPT pixel, used to measure conversions from advertising campaigns on ChatGPT (OpenAI). It too is activated only with your consent.

3. The Meta Pixel, explained

The Meta Pixel is a code snippet from Meta. When you authorize it, it records certain actions on the site (e.g., submitting a form) and sends them to Meta to measure campaign results and show you more relevant ads. This involves processing for profiling purposes and possible transfer of data outside the European Union, with the required safeguards.

4. The ChatGPT pixel, explained

The ChatGPT pixel is a snippet of code from OpenAI. When you authorise it, it records certain actions on the site (for example submitting the form) and sends them to OpenAI to measure the results of advertising campaigns on ChatGPT. It involves processing for profiling purposes and a possible transfer of data outside the European Union, with the safeguards provided by law.

5. How to manage your consent

On your first visit, we show you a banner where you can accept or reject profiling and marketing cookies. Until you give consent, the Meta Pixel remains disabled. You can change your mind at any time from the cookie preferences. The same applies to the ChatGPT pixel.

6. How to disable them from the browser

You can also block or delete cookies from your browser settings (Chrome, Safari, Firefox, Edge). Disabling technical cookies may prevent some parts of the site from working properly.

7. Controller and contacts

The data controller is Dario Enchelli, owner of the brand Guacamedia, based in Rome, VAT number 17457351009. For requests regarding cookies or your data, write to [email protected].